Campaign Direction
A full-scale campaign direction project for the debut of Zaide Müller, a British–Italo–Brazilian artist introduced to the world through the single "Pay Me Back, Sam." TFS Media House designed the entire creative and strategic launch — building the artist's brand, visuals, and sonic identity from zero.
Discipline
Campaign Photography & Art Direction
Style
Contemporary & Editorial
Aesthetic
Bold, Cinematic, Authentic
Campaign Direction
We led every creative and strategic element of the launch, merging music production, visual narrative, and brand design into one unified vision.
Our approach positioned Zaide as a global, bilingual talent whose aesthetic bridges Latin warmth, European elegance, and contemporary pop minimalism.
Impact
The debut campaign achieved 26,000+ streams across platforms and organic international engagement, marking Zaide's successful introduction to a global audience.
This project became a case study in creative incubation, proving the power of integrated campaign direction to transform a concept into an artist with presence and voice.
